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Our Mission

Our Values

Lifetype aims to be your health and fitness partner. We take on the task of formulating a blend for you based on your unique needs and goals. As you grow, and your goals change, we grow with you, creating a different blend to support your lifestyle.

Honesty First

Taking care of your health and fitness shouldn’t be expensive. Our team has worked tirelessly to ensure that we only use premium quality products that are free from additives, preservatives, fillers, chemicals and artificial ingredients. Our subscription based service creates transparency around pricing and consistency in your supplement routine.


At Lifetype we understand that there’s no one-size fits all especially when it comes to nutrition. Your Lifetype blend is developed with our team of specialised dieticians and nutritionists to ensure that your health and fitness goals are being achieved.

Message from the Founders of Lifetype.

Finding the right protein to suit your lifestyle and fitness goals can be overwhelming and intimidating. With so many products available in the market it’s hard to know which one is the right one for you.

At Lifetype we’re determined to help make reaching your fitness goals easier because we understand that there is no one size that fits all — especially when it comes to nutrition. We make sure each blend is personalised to you to help you reach your health and fitness goals.

Our aim is to empower our customers to thrive by providing them with the information, nutrition and service that supports this.